Strategic Artist Development built with a proven framework focused on Alignment, Systems, and Leverage.
Nashville Music Consultants helps independent artists stop guessing. We clarify who you are, build the weekly execution system that creates momentum, and turn that momentum into real opportunities.
The 3 Pillars We Build With Every Artist
Everything we do fits into one of these three pillars. When all three are working together, your career becomes easier to grow, and harder to derail.
Alignment (Identity)
Define your lane, story, audience, and brand so everything you do is coherent and recognizable.
Lane + Sound direction
Story + messaging
Audience clarity
Brand consistency (Visual + Voice)
System (Execution)
Build a weekly operating rhythm and a repeatable release plan that creates momentum.
Weekly priorities + accountability
Release timeline + assets
Content angles + rollout beats
Measurement + adjustments
Leverage (Opportunities)
Turn momentum into doors opening through smarter collaborations, stronger assets, and focused outreach.
A&R and song strategy
Production decision support
Opportunity pipeline
Better “Yes/No” decisions
Programs
Choose the right starting point.
Most artists begin with Alignment or System. Leverage becomes powerful once the foundation is consistent.
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Two (2) week program to clarify your lane, message, audience, and brand direction sonically and visually.
What we do in Alignment:
Brand & Image Enhancement: develop a compelling brand identity with the right photo/styling direction.
Positioning + Messaging: define your lane, your story, and what your audience should remember.
Content Pillars: build repeatable themes that make social content easier and more consistent.
Team Direction: If you have help, we provide direction so your presence stays aligned (including social media direction).
You’ll walk away with:
An Alignment Brief (your lane, message, audience, and brand consistency)
Clear do/don’t rules for content and brand consistency
A 90-day priority roadmap
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An 8-week operating system for releases and weekly progress so your momentum becomes predictable.
What we do in Systems:
Strategic Release Planning: comprehensive release plan to maximize impact.
Marketing and Promotion: tailored strategy to grow the fanbase and support releases.
Phase-Specific Action Plans: clear steps for each phase of your development.
Weekly Operating Rhythm: weekly priorities, scorecards, and accountability
You’ll walk away with:
A week-by-week execution plan (content + outreach + release beats)
A release asest checklist and timeline
A simple momentum scorecard so you can track progress
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You convert momentum into doors opening. Smarter collaborations, stronger assets, and better decisions.
What we do in Leverage:
A&R Services: guidance on collaborations with assistance with booking cowrites and for song selection.
Music Production Consulting: expert advice on recording and production decisions.
Career Roadmap: milestones and timelines that create a clear path forward.
Opportunity Pipeline: prioritize the next best moves (co-writes, producers, partnerships, etc.)
You’ll walk away with:
A leverage plan (targets, relationships, next best moves)
A decision filter: what to say yes/no to and why
Stronger industry-facing positioning and readiness
About NMC
At Nashville Music Consultants, we specialize in empowering artists and songwriters to navigate the dynamic Nashville music scene with confidence. Our boutique consulting firm crafts tailored action plans that drive creative growth and career success.
With over 30+ years of experience on Music Row, founder Clay Myers has worked alongside some of the biggest names in country music, collaborating with Nashville's top industry professionals. Drawing on these deep connections and unparalleled expertise, Clay provides hands-on guidance to help artists and songwriters unlock their full potential. From strategy to execution, Nashville Music Consultants ensures every step of the journey is thoughtfully planned and expertly managed, helping our clients achieve their dreams, maximize opportunities, and monetize their creative efforts.
What we do
Artist Development
Momentum requires evaluation and adjustment. Not random burst of effort.
Weekly Progress Meetings: assess progress, address obstacles, and adjust strategy.
Continuous Feedback: support and constructive feedback to keep goals on track.
What those meetings produce:
Weekly priorities (3-5 actions)
A scorecard update (simple KPIs)
A decision log (what we decided and why)
Next-step assignments